Outdoor agency Clear Channel has exited its JV with DDB Mudra. The JV company Clear Channel Mudra was formed in 2009.
Gour Gupta, CEO at Clear Channel Mudra, has acquired Clear Channel India's stake in the company, which will now be called Ignite Mudra. DDB Mudra Group will continue as a minority stakeholder in the venture.
"Ignite Mudra is a future ready organisation. While 'digitally enabled' seems to be buzzword that is thrown around, it is actually part of the basic hygiene checklist for any organisation... like it has been for Ignite Mudra. We are here to solve our clients' business challenges in the most effective and efficient manner possible," he adds.
Ignite Mudra will continue working with the clients of erstwhile Clear Channel Mudra. They include Bata, Budweiser, Dunkin Donuts, Godrej, Healthkart, Honda, ITC, Michelin, Patanjali, Pepsico, Puma, Reliance Jio, Snapdeal, Sony, Telenor, Vodafone and Worldwide Media.