In a recent pitch initiated by Reckitt Benckiser (RB) in India, IPG Mediabrands has retained the media duties of the FMCG major. The company had selected Initiative, (an IPG Mediabrands agency) as its media agency in India in December 2013. Initiative was handling media planning and buying duties, including digital, for all brands under RB. Prior to IPG Mediabrands, the mandate was with ZenithOptimedia.
RB's headquarters are spread across the UK, Singapore, Dubai and Amsterdam. It is operational in over 60 countries, with nearly 36,000 employees.