The Bengaluru-based creative agency Stirred Creative launched a one-of-its-kind initiative for underprivileged kids this Christmas.
Titled 'Small Xmas', the initiative is a video created by the agency which shows how employees from the organisation save money by spending less during Christmas. The amount saved is then used to buy gifts for children from the Nirmala Shishu Bhavan orphanage, in a bid to make their Christmas special.
The amount collected from the employees was over Rs 40,000, which was then invested in buying gifts for the children. The gifts included necessities such as eatables, books, medicines, and groceries, as well as other items that the orphanage required.
The agency wanted the film to be initially funny and light-hearted but gradually take on a more sombre note towards the end. That is why the reaction of the kids was not added anywhere, which may have made it a more sentimental message which was not required by the agency.
The video was shot with a near-zero budget. Abraham Cherian, director, The Big Yellow Taxi (the film's production house), and who is also the director of the film, shot the film for free. The track used in it was free of cost, too. Composer Will Heikoop waived his fee as well, and just asked for his name to be mentioned in the credits at the end.
Nirmala Shishu Bhavan is an orphanage located in Bengaluru's Richards Town, which is run by Mother Teresa's Missionaries of Charity. It looks after 40 children, most of who are physically, as well as mentally handicapped.
When asked why this particular institution was chosen, Cherian says, "There was no fixed reason behind selecting Nirmala Shishu Bhavan. The aim of the initiative was to do something for someone else and it could have been anybody. We wanted it to be more of a great idea than a great film."
Cherian feels that there should be a point from where people should depart to start doing something worthwhile for society and this was ideally that point. He says, "We should be giving to the right people who really require gifts, and during this festive season, we found the people we were looking for to carry out such a gesture. The amount we saved was very small, but we gave out a lot more. Through this, we are looking back towards humanity."