Swati Bhattacharya has quit Denstu India as principal partner. She joined the agency in November 2014 after spending 22 years at JWT as national creative director. At Dentsu, she was responsible for setting up Mama Labs, a new project by Dentsu India, which looks at the Indian mother as a consumer. Her next move is not known.
Bhattacharya is most remembered for reviving GSK's brand Horlicks. She has also worked with Airtel, Nestle, Pepsi, ITC, and Unilever during her long stint at JWT.
In 2013, Dentsu started Mama Lab in Tokyo to build a platform for mothers and brands to engage with and benefit from one another. In India, Mama Lab traces the personal histories of moms, across cities and villages, and in-between places. It is an ongoing visual and oral biography of Indian mothers.First Published : December 29, 2015