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Madison Media Plus appoints Anita Bose as chief operating officer

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | January 04, 2016
She will handle her portfolio from the Delhi office.

Madison Media Plus has appointed Anita Bose to head its Delhi office as chief operating officer (COO). She took over on January 4, 2016.

Anita Bose

Vikram Sakhuja

Bose has an experience of over 20 years, of which she has worked for 13 years with WPP media/Group M agencies as business director at Mindshare, general manager on Team LG, and general manager of MEC North. Bose has also worked for Starcom MediaVest as executive vice-president of Vivaki Exchange. She has had stints with FCB Ulka and McCann Erickson as well.

Commenting on the appointment, Vikram Sakhuja, Group CEO, Madison Media and OOH, says, "I am delighted that Bose will lead Madison's Delhi office. I have known her to be a very able administrator with a consistent track record of delivering client delight. Today, business cycles have shortened, brand plans are more fluid, and the media environment is in a greater state of flux. And, Bose has the unique skills to lend stability to chaos. I look forward to Madison Media Plus rising to new heights under her leadership."

Talking about her new appointment, Bose says, "It is an honour to be associated with Madison Media and work with accomplished industry veterans like Vikram Sakhuja and Sam Balsara. I look forward to empower the Delhi team so that we become an unbeatable winning team."

Madison Media Group handles media planning and buying for blue chip clients. Its portfolio includes brands such as Godrej, ITC, Marico, SnapDeal, McDonald's, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino's, Bharti AXA, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Indian Oil, Enamor Lingerie, Gowardhan Dairy, and Café Coffee Day.

The media agency has won a number of new businesses in 2015. The agency's Delhi office has been handling the accounts of Snapdeal, OYO Rooms, PepperTap, Viber and Cricbuzz.com since last year.

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