Hotels Pullman New Delhi and Novotel New Delhi, two of the flagship brands by Accor, have appointed The LINKS as their advertising partner in India. Both Pullman and Novotel have a global presence, with the former recently opening its 100th hotel Pullman in Aerocity, New Delhi.
The agency would focus on highlighting the key aspects of the hotels such as dining and hospitality. "We took off full throttle in December, with a special focus on F&B and wellness. Delhi is the key market that we intend to tap right now. Moreover, the plan to position Pullman and Novotel as a destination, and not just hotels, is also on the cards," adds Guillois.
The France-based LINKS, the full-services marketing and communications Group, began its operations in India earlier this year. The company has bagged the accounts of Federal Bank, Logitech, and JK Tyre in the country so far.
Hotels Pullman and Novotel New Delhi consist of 670 rooms in total and are both situated in the same premises in Aerocity.