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EPPS Infotech appoints 21n78e as its full-service agency

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | January 11, 2016
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As part of the mandate, the agency will handle the creative, strategy, as well as digital duties for the brand.

EPPS Infotech, a technology start-up, has awarded its business to 21n78e, a new-age communications agency launched in September 2015. The account was won following a multi-agency pitch. As part of the mandate, the agency will handle the creative, strategy, as well as the digital duties of the brand.

Asheer Kapoor

Vivek Kher

Sudhir Nair

Commenting on the development, Asheer Kapoor, managing director, EPPS Infotech, says, "The product is very good and has been in the making for four years. The purpose is to serve a very aggressively evolving segment. There is a definite need-gap that the product addresses. We were impressed with the core category understanding that 21n78e brought to the table."

Vivek Kher, chief marketing officer, EPPS Infotech, adds, "We were working on a very tight deadline and needed an agency that understood the domain, and most importantly, the target group. B2B can be a little tricky if you do not get the nuances right. 21n78e was able to demonstrate its capability and turned around a great campaign for us. We will be visible very soon."

Sudhir Nair, co-founder and chief executive officer, 21n78e, says, "We are quite happy with the win and the work so far. Once again, our planning process 'Aether' helped us arrive at a space that we think is very good. The campaign manifestation also takes into account the aspirations and needs of fast-growing organisations."

EPPS Infotech offers enterprise resource planning (ERP) solutions which are designed to meet the operational needs of small and medium enterprises (SMEs) globally. This business-on-the-go solution can be accessed from any smart device at any time.

21n78e offers services like strategic consulting, digital solutions, analytics and also an incubation lab for developing digital products.

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