TAM Media Research's division AdEx has provided an overview of the advertising ad volume in the ready-made apparels category, on different platforms, between January and June 2015, vis-a-viz January-June 2014. The report takes a look at advertising in television, print and radio, with the entire analysis based on ad volumes expressed in secondages or column centimetres. The figures should be taken only as indicative, and not absolute.
Pantaloons Fashion and Retail was the top advertiser on radio, while Arvind Clothing made it to the list of Top 10 advertisers on all three platforms. Ramraj Genxt Velcro Dhoties, Jet Lycot Readymades and Allen Solly Wimbledon Line were the top new brands on TV, radio, and print, respectively.
View the full report:First Published : January 14, 2016