The Hindi entertainment channel Colors has announced that the 10th season of Bigg Boss, its reality show, will open its gates to the public as contestants. For nine seasons in a row, Bigg Boss has housed a host of known faces -- some popular ones, some lesser-known. While most contestants have been Indian, there have been some international ones as well. But now, for the first time, Colors will scout for Bigg Boss contestants among the general public for the show that involves participants to stay in confinement for over 100 days with a group of 'housemates'.
He adds, "Every year we receive thousands of emails, SMS-texts, enquiring about ways to enter the show. Finally, the day has arrived. I hope fans and avid viewers will make full use of this opening."
As the channel gears up for casting, it has already called for interested participants to upload their three-minute videos on the channel website. Entries will be accepted until May 31, followed by the audition. The shortlisting process will start thereafter.
The channel also plans a big-scale promotion to induce the masses to participate in the show. The 360-degree campaign will include on-air promos, radio promotions and outdoor. An official statement claims, "The team will go to the length and breadth of the country in search of the most eligible contenders for the show." Viewers saw the on-air integration of this announcement in the just-aired Bigg Boss Nau finale that crowned ex-model and reality show regular Prince Narula as the winner.