Motorola takes the competition head on with #MotoFaceOff campaign

Isn't it weird that the moment someone pushes us or we lose our balance, instead of picking ourselves; we first reach out for our phones to ensure if it is still in one piece? And if by any chance the screen gets broken, for days it looks like a shattered windshield. We have all been there! Cracked screens have become a fact of life. And since they're so expensive to fix, a lot of people just endure a big gash in their displays until they're ready to upgrade or buy a new phone. The global telecommunication company Motorola believes that cracked screens will soon be a thing of past as it is about to introduce its latest offering - Moto X Force, which can be a game changer.

The handset maker has come up with an exclusive digital campaign to create hype around the launch of its premium phone Moto X Force. Conceptualised by Motorola's digital marketing agency Mindshare, in association with FoxyMoron, the new digital campaign titled #MotoFaceOff is being rolled out in phases. The campaign features different videos, which aims at creating enough buzz around Motorola's yet to be launched phone by highlighting the product's USP.

The first video of the campaign depicts how more often than not, phones slip from users' hands unintentionally, which results in broken screens. The video tries to reiterate that how dropping of cell phone is almost unavoidable while subtly introducing Motorola's Moto X Force towards the end, which can withstand any high impact fall owing to its shatterproof body. This video was released to create intrigue and excitement among the audiences.

The subsequent video by the brand under this campaign tries to take the competition head on. This video showcases how one of its competing brand iPhone fails miserably in the fall test.

Have a look:

#MotoVsIphone :

The media mix of the company has largely been dominated by digital and social media, considering the company has been operating on an 'online only' model so far; be it the 'Hero without a cape' campaign for Father's Day this year, or asking consumers to create their own version of Motorola's 'batwing logo' as part of its 60th anniversary celebrations.

On being contacted, the brand told us that these were just two videos in the series of ads and there will be more of the same kind. So stay tuned in for more updates!