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J Walter Thompson and McCann Worldgroup top Gunn Report 2015

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | February 02, 2016
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Both agencies have a total of 10 points each; Contract Advertising has been placed at the third spot in the report.

J Walter Thompson and McCann Worldgroup have topped the Gunn Report 2015 list with a total of 10 points each, pushing India to the 13th position in The Gunn Report's country creative ranking for 2015, a spot higher from the 14th place it held last year. The Gunn Report is a global index of creative excellence in advertising.

According to the Gunn Report for Media 2015, India has secured the third place in the 'Most Awarded Countries in Media 2015' category. The USA and the UK have bagged the first and second positions in this category, respectively.

India's world rank by Ad Market Size in the Gunn Report 2015

McCann Worldgroup, meanwhile, has scored 10 points in the Print category, but has no points in Film, Digital and AGB categories.The category-wise break-up of points for J Walter Thompson includes seven points in the Film category, two points in the Digital category and one point in the AGB (All Guns Blazing) category. The agency has no points in the Print category.

Indian ad agencies in the Gunn Report 2015

McCann Worldgroup, meanwhile, has scored 10 points in the Print category, but has no points in Film, Digital and AGB categories.

Contract Advertising has bagged the third position in the Gunn Report 2015 list, with a total of six points spread across five points in the Film category and one point in the Print category. The agency has no points in Digital and AGB categories. Ogilvy & Mather has been placed at the fourth spot, with a total of four points, with two each in Film and AGB categories, but having scored no points in the Print and Digital categories.

There was a tie for the fifth position with DDB Mudra Group, Ideas@Work and Taproot Dentsu gunning for it with three points each. DDB Mudra Group scored one point in the Film category and two points in the AGB category. The agency got no points in the Print and Digital categories.

Ideas@Work scored three points in the Film category. The agency had no points in the Print, Digital and AGB categories. Taproot Dentsu scored two points in the Film category and one point in the AGB category, having scored no points in the Print and Digital categories.

According to the Gunn Report 2015, India ranked 18 in the 'World Rank by Ad Market Size' section.

Also, according to the Gunn Report for Media 2015, India ranks at the third place in the Most Awarded Countries in Media 2015 category, with the US and the UK having bagged the first and second positions in this category, respectively.

Founded by Donald Gunn, The Gunn Report combines the winners' lists from the world's most important award contests (global, regional as well as national), to establish what it calls 'annual worldwide league tables' for the advertising industry. Since the first report, published in 1999, it has grown to be one of the most authoritative analysis of advertising campaigns worldwide, with its findings re-published in both industry journals and mainstream newspapers.

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