Mrs Bector's Food Specialities has announced Publicis as its creative agency for the company's Cremica range of biscuits. Previously, the business was with Taproot Dentsu.
Hemant Misra, chief executive officer, Publicis Capital, adds, "Cremica is a brand born out of love for baking. Its passion for excellence and quality is inspiring. We are excited at this opportunity of partnering them in taking the brand across the country. The challenge of competing in this overcrowded category and partnering Cremica towards market leadership is one we look forward to."
Mrs Bector's Food Specialities claims to be one of the largest food processing companies in India. It has been a manufacturer and exporter of a wide range of food products since 1982.