McCann Health has won the creative mandate for Health Care At Home, the healthcare services provider. The brand will be handled by the agency's Delhi office. According to the new mandate, all the creatives of Health Care At Home to be rolled out across TV, print, outdoor, and digital will be conceptualised by McCann Health henceforth.
Commenting on the account win, Harshit Jain, senior vice-president and country manager, McCann Health India, says, "We are delighted to be entrusted with the brand in this nascent category. It has huge potential. We hope that this partnership will bring about the desired change in healthcare in India."
According to PricewaterhouseCoopers (PwC), India's home healthcare industry, which consists of home-based medical and home services worth $2 billion, is growing at 20 per cent annually. The sector, which is fast becoming an organised, technology-led industry with standards and protocols is booming, and has drawn the attention of entrepreneurs and investors alike.
The Noida-based home healthcare services provider Health Care At Home India (HCAH India) is a joint venture between the Burman family (the promoters of Dabur) and founders of the UK-based Health Care At Home. Until now, HCAH India was funded by its promoters, the Burman family (who own 65 per cent in the joint venture), Charles Walsh and Dr Gareth Jone (founders of Healthcare At Home, UK).
McCann Health is a healthcare advertising and communications agency with offices in Mumbai and Delhi. McCann Health is part of the McCann Worldgroup, which in turn, is a part of the Interpublic Group, a marketing firm that claims to be operating in 120 countries.