Publicis wins UrbanClap account

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | February 15, 2016
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The account was won following a multi-agency pitch.

Publicis has won the creative mandate for UrbanClap, which claims to be India's largest services marketplace. The account, which was won as a result of a multi-agency pitch, will be handled by the agency's Mumbai office.

Abhiraj Bhal

Paritosh Srivastava

Commenting on the win, Abhiraj Bhal, co-founder, UrbanClap, says, "We are confident that Publicis, with its innovative approach and creative solutions, will enable us to drive impactful media presence and assist us in building a strong consumer brand. We look forward to work with them."

Expressing their view on the win, Paritosh Srivastava, chief operating officer, Publicis Ambience, and Jigar Fernandes, executive creative director, Publicis Ambience, add, "UrbanClap has very strong fundamentals. It is helping bridge a real need gap for an emerging world with first world aspirations. It has taken the tougher path to build the business in a segment that has remained unorganised until now, and our job is to let the world know honestly and interestingly about its approach. We're confident that with the trust and collaboration from the entire team at UrbanClap, we will achieve this task."

Publicis Worldwide is now represented by the following entities in India -- Publicis Ambience, Publicis Beehive, Publicis Capital, Publicis iStrat, and Red Lion. The agency's Indian clientele includes Ambuja Cement, Bacardi Martini, Bayer India, Beam Global, Bharti AXA, Burger King, Citibank, Enamor, Fab India, Gujarat Tourism, India Bulls Housing Finance, JK Helene Curtis, Lakme, L'Oreal, MTR,, Malaysia Tourism, Nerolac Paints, Nestle, Procter & Gamble, Sanofi, Subway, Skoda and Auto India.

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