LinTeractive, the digital division of MullenLowe Lintas Group, has appointed Punit Singh as vice-president, Delhi. As part of his mandate, Singh will take care of the company's business and growth in the North and will handle clients such as Woodland, Havells, Mahagun Builders, and Dabur (including Dabur Chyawanprash, Dabur Honey, Liveveda and Dabur Lal Tail).
Singh joins LinTeractive from Askme Bazaar where he was head of marketing, Next Day Delivery (NDD). He was responsible for the entire marketing, branding and communications campaigns. At Askme Bazaar, he played a key role in rolling out the first national campaign across TV, print, radio and digital.
Welcoming him to the team, Sumanta Ganguly, senior vice-president, LinTeractive, says, "Delhi for us has always been a priority market and one where we manage some of our key client relationships. Singh's addition to the team allows us to push the growth agenda and drive scale, something he has demonstrated in his previous stints."
Expressing his views on the new role, Singh adds, "In a fast-paced digital environment of today, there are a few players that have stayed ahead of the curve and managed to make a profound impact on the business ecosystem. LinTeractive is one such agency which had an excellent run last year with a host of new business wins. I am optimistic, and hope to further the agency's upward march."
Singh, who brings with him over 11 years of experience in branding, marketing and communications, has worked with Tribal DDB, Reliance MediaWorks, BBDO Proximity, and Group M, handling key clients such as Google, Volkswagen, Visa, Nokia, Hero MotoCorp, PepsiCo, Idea, and Airtel.
LinTeractive is the digital agency from the MullenLowe Lintas Group with offices in Mumbai, Delhi and Bengaluru. The agency helps businesses connect with customers through 'On and Offline' solutions that are brought to life using best-in-class and latest technologies. Dabur, Godrej HIT, Karvy, Rohan Developers, Turkish Airlines, and Woodland are some of its clients.
The MullenLowe Lintas Group claims to be one of the largest country operations of the MullenLowe Group (part of the Interpublic Group of Companies (NYSE: IPG). It has operating divisions in advertising (Lowe Lintas, Mullen Lintas), design (dCell), PR (GolinOpinion), brand consulting (LinConsult), experiential marketing and activation (LinEngage), healthcare marketing (LinHealth), video content (LinProductions), and digital marketing (LinTeractive).First Published : February 26, 2016