The SVG Media Group-owned Komli Media has announced the renewal of its partnership agreement with Twitter for the Indian market until March 2017. The partnership was forged in 2012.
Under the renewed agreement, Komli will continue to help Twitter expand its promoted products suite of advertising products and emphasise on the company's monetisation efforts. It would reach out to the Indian mid-market segment and help brands target potential customers on Twitter, giving them high life-time value per customer and eventual return on investment.
Speaking about the development, Manish Vij, founder and CEO, SVG Media, says, "The Indian market is growing and fast emerging as a significant opportunity distinct from the developed markets in the US and other geographies. Komli has delivered amazing results in the past few years and we are confident about our success in the coming year as well."
Komli Media currently drives Twitter advertisement campaigns for brands including Levi's, Cathay Pacific, Zoomcar, Swiggy and Adani.
Akshay Mathur, senior vice-president, Komli Media, states, "We are delighted to extend our partnership with Twitter, particularly at a time when social media usage in India is exploding and an unprecedented number of brands are investing in Twitter to reach out to their audiences. We look forward through this partnership, to deliver again on our commitment to create long-term value for Twitter in this region. The partnership also makes us the only player with a complete digital and mobile marketing portfolio and the partner of choice for marketers operating in this region."
Aliza Knox, vice-president, online sales, Asia-Pacific and Latin America, Twitter, says, "India is one of the fastest-growing markets for Twitter worldwide and we are excited to announce the extension of our strategic business partnership with Komli locally. The partnership will provide additional on-ground support to Twitter's clients and prospects in India, working in parallel with our direct sales team, to strengthen Twitter's presence in the market."
Twitter is betting big on revenue potential of a rapidly developing economy such as India. As per a study undertaken by Ernst & Young on Social Media Marketing in India dated February 15, 2016, 90 per cent companies surveyed spent up to 15 per cent of their annual marketing budgets exclusively on social media.
Headquartered in Mumbai, and with employee strength of around 100, Komli Media, which offers digital solutions across mobile, display, video and social also has offices in Delhi, Chennai and Bengaluru.