DDB Mudra wins four Golds at IAA Olive Crown 2016

The International Advertising Association's (IAA) India chapter has announced the 2016 winners across 13 categories at the IAA Olive Crown 2016. We take a look at all the Gold winners this year.

DDB Mudra has emerged as the winner this year with Golds across various categories. DDB Mudra North has won the Gold for its entry 'Trees' for Sanctuary Asia in the Press- Services category, while DDB Mudra Group has won two Golds for the 'Big Bazaar Paper Patakha' campaign for Big Bazaar in two categories namely, TVC Cinema - Corporate, and Campaign Of The Year.

DDB Mudra Group (Gurgaon) bagged a Gold for 'The Blue Bowl Project' by Carrier Midea India in the Out-of-Home (OOH) category.

The Dainik Bhaskar Group's campaign 'Ek Ped Ek Zindagi' has won one Gold each in the categories - Green Brand Of The Year, and Corporate Social Crusader Of The Year.

Umbrella Design has been awarded a Gold for its entry 'Times B-app-a' for Bennett, Coleman & Co., in the Press Corporate category, while Niche Minds has won a Gold for #wiproearthhourchallenge for Wipro in the Digital category.

Dentsu Webchutney gets a Gold for the 'Sow, Don't Throw' campaign for Helpusgreen in the Press - Consumer Products category. Ogilvy & Mather has bagged a Gold for the entry #GodSaveTheOcean for Sprouts Environment Trust in the Events category. Yes Group's 'Yes Community- Clean India Campaign' has clinched a Gold in the Corporate Social Crusader Of The Year category.

Late Padmashri Bhavarlal Hiralal Jain has been awarded the IAA Olive Crown Green Crusader Award 2016, while ZEE Entertainment Enterprises has bagged the Special Award of Excellence this year.

Commenting on the awards, Srinivasan K Swamy, president, IAA India Chapter and vice-president, development, Asia Pacific, IAA, said, "Brands and organisations are now increasingly investing in exciting work in communications that promote sustainability. It is this creativity and innovation that the IAA Olive Crown Award recognises. We salute our winners and the agencies that have put in their best for the greater cause of the environment. "

Neeraj Roy, vice-president, IAA India Chapter, and chairman, Olive Crown Awards Committee, added, "Climate change has forced everyone to think of giant steps to take to combat it. The planet element in the triple bottom line is becoming increasingly important. Consumer behaviour studies are now showing sustainability as one of the key pillars of engagement. This is why the Olive Crown Awards is seeing such creative entries."

Monica Tata, honorary secretary, IAA India Chapter, said, "The winning campaigns that the Olive Crown Awards recognise are often part of larger nation-building initiatives and not stand alone creative work. This goes to highlight the width of impact that these campaigns bring about."

Yes Foundation also announced the Yes Foundation Fellowship in association with IAA for youth in the age group of 18-25 years. The fellowship entails a two-month mentoring and training programme following which participants will be placed with non-profit organisations.

The International Advertising Association claims to be the world's only globally-focussed integrated advertising trade association with membership representing advertising agencies and the media. The IAA comprises of corporate members, organisational members, educational affiliates, as well as 56 chapters with individual members and young professionals from 76 countries including the top 10 economies in the world. lAA is over 75 years old, and is headquartered in New York.

Membership to the Indian Chapter of IAA is by invitation only and IAA has very senior marketing, advertising and media professionals as it members. IAA in India is seen as the most active chapter by IAA Global. IAA India is well-recognised for some of its marquee events such as the IAA Leadership Awards, IAA Debates, IAA Conversations, IAA Young Turks Forum, and an array of IAA knowledge seminars, webinars, workshops and conclaves.