The technology brand YU Televentures has today announced the appointment of Shubhodip Pal as its new chief operating officer (COO). Pal will replace Amarinder Dhaliwal.
In his new role, Pal will help build engaged communities and closely work with the developer community. This is Pal's second stint in the organisation. He was earlier, chief marketing officer of Micromax, the parent brand of YU.
Commenting on the appointment, Rahul Sharma, founder, YU, says, "We have had a fantastic first year as a brand and have been able to carve out a niche for ourselves. As YU opens a new chapter in its growth trajectory, we are excited to have Pal back with us in the organisation and welcome him on board. He will prove to be a great asset to the YU leadership team. Being one of the best marketing veterans, he has proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. I am confident that his passion for technology will further help the brand achieve newer heights."
Commenting on his new role, Pal says, "I am happy to be back and it's an exciting opportunity to spearhead efforts for YU at a juncture when the young brand has done phenomenally well and has set some of the most compelling milestones. I had a great time defining Micromax back then and now with YU, the opportunity is even more exciting and I believe the kick of creating something new is the biggest motivation for one to work. I look forward to work with the exciting team and the founders again."
Dhaliwal, outgoing COO, YU, says, "I have had an enriching and satisfying experience. YU has been firmly established as the leading online mobile brand, in a highly competitive and cluttered market. We have relentlessly pursued innovation, launched best-in-class mobile devices with disruptive social media and PR campaigns that successfully connected with the digital consumer. In a short span, YU has shown tremendous growth and is set to scale new heights."
Pal comes with over 19 years of consumer marketing experience in launching, building and managing brands from consumer durables to the banking/financial, IT hardware sector and telecom services sector. He has worked on marketing, specialising in product management, retail, marketing communications, sports and entertainment marketing, for both online and mobile marketing.
Starting his career in 1997 with Samsung India Electronics, Pal spent over nine years serving in different roles in the company. In 2005, he moved to ABN AMRO as associate vice-president and head, communications and sponsorships. After that, he joined Hewlett Packard in 2007 and worked as head, consumer marketing. He managed and led communications for both HP and Compaq brands in India. Pal was later associated with BLYK India, a mobile messaging company, as its country manager and director, and launched the country's first mobile magazine that catered to the youth.
YU Televentures is a consumer electronics brand founded on December 18, 2014, as a joint venture between Cyanogen and Micromax Informatics. Micromax co-founder Rahul Sharma owns 99 per cent stake in YU, while the remaining 0.1 per cent is held by two other co-founders, Vikas Jain and Sumeet Arora.