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Taproot Dentsu Wins Gold Print Craft Lotus: Adfest 2016

By Ashwini Gangal , afaqs!, Pattaya | In Advertising | March 18, 2016
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The agency's ad titled Radio Works Best In Outdoor for the Indian Outdoor Advertising Association has fetched this award

As of March 18, the following campaigns have won awards at Adfest 2016.

Taproot Dentsu has won a Silver Outdoor Lotus and Silver Press Lotus for its Outdoor Works Best campaign for the Indian Outdoor Advertising Association (IOAA) in the Corporate Image sub-category. Within this campaign, the creative titled Radio Works Best In Outdoor has fetched a Gold Print Craft Lotus and the creative titled Print Works Best In Outdoor has fetched a Silver Print Craft Lotus in the Best Use Of Photography/DI sub-category. The agency has won a Bronze Outdoor Lotus and a Bronze Press Lotus for its three-ad campaign (including creatives titled Orange Finish, Cherry Finish and Olive Finish) for Dulux Paint in the Household Products & Maintenance sub-category.

Indian Outdoor Advertising Association Ad 2

Indian Outdoor Advertising Association Ad 1

Dulux olive

Dulux orange

Dulux cherry

McCann Worldgroup's French Horn ad for Gastrina has won a Bronze Design Lotus in the Poster sub-category and a couple of Bronze Print Craft Lotuses in the Art Direction and Best Use of Illustration sub-categories. The entire three-ad campaign (including creatives titled French Horn, Fugelhorn and Saxophone) for Gastrina has won a Silver Outdoor Lotus in two sub-categories (namely, Health & Personal Care and External/Street Signs & Street Furniture) and a Silver Press Lotus in the Heath & Personal Care sub-category.

McCann's French Horn ad for Dabur's Gastrina

McCann's Fugelhorn ad for Dabur's Gastrina

McCann's Saxophone ad for Dabur's Gastrina

J. Walter Thompson's Test And Drive ad for Opticals Bazaar has won a Bronze Direct Lotus in the Direct Ambient (Small Scale) sub-category. The agency's Night Kills Day campaign (including creatives titled Mechanic, Fisherwoman and Milkman) for Sleep Apnoea India has won a Bronze Print Craft Lotus in the Photography sub-category.

Sleep Apnoea fisherwoman ad

Sleep Apnoea milkman ad

Sleep Apnoea mechanic ad

Contract Advertising's campaign for (ATSS) Security Solutions (including creatives titled CCTV Bank and CCTV Parking Lot) has won a Bronze Press Lotus in the Home Appliances & Furnishings sub-category.

Parking

Bank

BBDO's Touch the Pickle campaign for P&G's Whisper has won a Silver Interactive Lotus in a sub-category titled Best Social Media 'For Consumer' Campaign. The agency's Share the Load campaign for P&G's Ariel Matic has won a Silver Outdoor Lotus (Ambient: Small Scale sub-category) and a Bronze Outdoor Lotus (Point Of Purchase Display sub-category).

pickle

share the load

More winners will be announced tomorrow at 6:30 pm (IST). Watch this space.

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