As of March 18, the following campaigns have won awards at Adfest 2016.
Taproot Dentsu has won a Silver Outdoor Lotus and Silver Press Lotus for its Outdoor Works Best campaign for the Indian Outdoor Advertising Association (IOAA) in the Corporate Image sub-category. Within this campaign, the creative titled Radio Works Best In Outdoor has fetched a Gold Print Craft Lotus and the creative titled Print Works Best In Outdoor has fetched a Silver Print Craft Lotus in the Best Use Of Photography/DI sub-category. The agency has won a Bronze Outdoor Lotus and a Bronze Press Lotus for its three-ad campaign (including creatives titled Orange Finish, Cherry Finish and Olive Finish) for Dulux Paint in the Household Products & Maintenance sub-category.
McCann Worldgroup's French Horn ad for Gastrina has won a Bronze Design Lotus in the Poster sub-category and a couple of Bronze Print Craft Lotuses in the Art Direction and Best Use of Illustration sub-categories. The entire three-ad campaign (including creatives titled French Horn, Fugelhorn and Saxophone) for Gastrina has won a Silver Outdoor Lotus in two sub-categories (namely, Health & Personal Care and External/Street Signs & Street Furniture) and a Silver Press Lotus in the Heath & Personal Care sub-category.
J. Walter Thompson's Test And Drive ad for Opticals Bazaar has won a Bronze Direct Lotus in the Direct Ambient (Small Scale) sub-category. The agency's Night Kills Day campaign (including creatives titled Mechanic, Fisherwoman and Milkman) for Sleep Apnoea India has won a Bronze Print Craft Lotus in the Photography sub-category.
Contract Advertising's campaign for (ATSS) Security Solutions (including creatives titled CCTV Bank and CCTV Parking Lot) has won a Bronze Press Lotus in the Home Appliances & Furnishings sub-category.
BBDO's Touch the Pickle campaign for P&G's Whisper has won a Silver Interactive Lotus in a sub-category titled Best Social Media 'For Consumer' Campaign. The agency's Share the Load campaign for P&G's Ariel Matic has won a Silver Outdoor Lotus (Ambient: Small Scale sub-category) and a Bronze Outdoor Lotus (Point Of Purchase Display sub-category).
More winners will be announced tomorrow at 6:30 pm (IST). Watch this space.First Published : March 18, 2016