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Madison Media Omega wins LeEco business

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | March 28, 2016
The agency's Bengaluru office will handle this account.

Madison Media Omega, a part of Madison Media Group has won the Chinese technology company LeEco's media AOR. According to the agency, the size of the business is around Rs 150 crore. The account will be handled out of the agency's Bengaluru office.

Meera Krishnan

Commenting on the account win, Meera Krishnan, director, marcom, LeEco, says, "We chose Madison Media after an exhaustive review of capabilities and reputation of media agencies. Madison's meticulous planning and execution of the first-launch campaign has drawn a fantastic response which has surpassed our expectations. We are now on course to roll out more smartphone models as well as other exciting products from our ecosystem in India."

Vikram Sakhuja

Vikram Sakhuja, Group CEO, Madison Media and OOH, says, "Technology brands are re-defining marketing in India, and it is very exciting for Madison to partner LeEco in launching what promises to be an altogether new experience in the exploding smartphone category. We are delighted that our first campaign delivered extraordinary response in terms of bookings and sales".

Madison Media Group has won a host of new accounts in 2015 including Snapdeal, OYO Rooms, Peppertap, Shaadi.com, Viber, Lenskart.com, Metro Cash and Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, DHFL, and Bandhan Bank.

Founded in 2004, LeEco is a global company from China which recently debuted with two smartphones, the Le 1s and Le Max, the world's first handsets to have a mirror-surfaced fingerprint recognition technology. LeTV (subsequently, name changed to LeEco) has become a global conglomerate over the years. It also offers other products and services such as live streaming, cloud, e-commerce, and smart TVs.

Madison Media Group is a media agency which handles media planning and buying for blue chip clients. Its client portfolio includes brands such as Godrej, ITC, Marico, SnapDeal, McDonald's, TVS, Raymond, Piramal Healthcare, Levi's, SpiceJet, Domino's, Max, Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton, Indian Oil, Enamor Lingerie, Gowardhan Dairy, and Café Coffee Day.

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