BBH India wins Snapdeal business

Online marketplace, Snapdeal has appointed BBH (Bartle Bogle Hegarty) India as its creative agency. The account win did not involve any pitch. Previously, Leo Burnett and FCB Ulka have worked on the creative duties for the company.

Commenting on the win, Arvind Krishnan, managing director, BBH India, says, "We are thrilled to be partnering Snapdeal. It is a challenging market and the task excites us immensely. It is entrepreneurial to the core, and that opens up a lot of possibilities."

Subhash Kamath, chief executive officer and managing partner, BBH India, adds, "We have been engaged with Snapdeal since the last few months, and have recently started work on the brand. It is a big win for us. Snapdeal is a powerful e-commerce player and the challenge is how to differentiate the brand among its competitors, given the current e-commerce market place and the numerous choices consumers have today."