GEC Watch: Naagin back on top as most-watched show in Week 11

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | March 28, 2016
Among FTAs, Sony Pal replaces Zee Anmol as the No.4 channel in Week 11.

BARC Data: Top Hindi 10 GECs of Week 11: March 12-March 18 2016-HSM: NCCS All: Individuals: BARC India base - All India (U+R). (Impressions in 000s.)

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In Week 11 of BARC's viewership data, Star Plus, Colors, and Zee continued to dominate the No.1, No.2, and No.3 slots respectively, with a rise in Impressions.

Star Plus' viewership figures went up to 714086 Impressions from 707636 Impressions last week. Colors' gross viewership increased to 704932 compared to last week's 668653, while Zee TV, at No.3, garnered a gross viewership of 646350 Impressions versus 631579 Impressions in Week 10.

FTA Sony Pal jumped up the ladder to No.4 replacing Zee Anmol with the latter going to No.5 position. Sony Pal's gross viewership increased to 520529 Impressions from that of 518422 in Week 10. Zee Anmol's gross viewership went further down to 498891 Impressions from 548303 last week.

The other FTA channel Star Utsav saw a dip in viewership, though it continued to be at No.6 position with 492293 Impressions (last week: 509852).

Life OK continued to be at No.7 with 487474 Impressions, up from last week's 469661, while FTA channel Rishtey was at No.8 with 450993 Impressions (last week: 412257). SAB TV came in at No.9 position, with gross viewership of 390053, a dip from last week's 391520. Sony TV was at No.10 with a gross viewership of 298307 as compared to 301805 in Week 10.

Top five shows in Hindi GECs

As per select data (HSM: NCCS All: Prime Time (1800 - 2330 hrs): Individuals: BARC India base - All India (U+R) (Impressions in 000s)

Colors' Naagin climbed to No.1 with an average viewership of 20164 (last week: 19579).

The ICC T20 World Cup match on DD National between India and New Zealand was at No.2 with an average viewership of 17192.

Zee TV's Kumkum Bhagya climbed to No.3 with an average viewership of 14464 compared to 12383 from last week. Star Plus' Saath Nibhaana Saathiya went down to No.4 with an average viewership of 12066 (last week: 12822) and Yeh Hai Mohabbatein finished at No.5 position with an average viewership of 11875 (last week: 12462).

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