Span Communications has won the media mandate of Maharashtra Tourism's upcoming campaign. The account was awarded following a multi-agency pitch. Other agencies in the fray included JWT, Ogilvy & Mather, DDB Mudra, Lowe Lintas and Rediffusion-Y&R.
The agency will be responsible for the entire media duties in the domestic market, and print media duties in the international market.
Commenting on the win, Naresh Khetrapal, CEO, Span Communications, says, "Our media buying prowess that has helped get the best media deals for our clients, as well as a proven track record of handling big-budget tourism campaigns strengthened our case."
Span Communications has earlier handled Incredible India's international campaigns for several years.