GEC Watch: India vs Pakistan T20 match the most-watched show in Week 12

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | March 31, 2016
Among FTAs, Sony Pal loses its place to Zee Anmol as the No.4 channel for Week 12

BARC Data: Top Hindi 10 GECs of Week 12-March 19-March 25 2016-HSM: NCCS All: Individuals: BARC India base - All India (U+R). (Impressions in 000s.)


In Week 12 of BARC's viewership data, Star Plus, Colors, and Zee have continued to dominate the No.1, No.2, and No.3 slots respectively.

Star Plus' viewership figures have gone down to 710064 Impressions, from 714086 last week. Colors' gross viewership decreased to 657379 as compared to last week's 704932, while Zee TV, at No.3, garnered a gross viewership of 613620 Impressions versus 646350 Impressions in Week 11.

FTA channel Zee Anmol jumped up the ladder to regain its No.4 position replacing Sony Pal with the latter slipping to the No.5 position. Zee Anmol's gross viewership increased to 568682 Impressions from 498891 last week. Sony Pal's gross viewership increased to 533954 Impressions from that of 520529 in Week 11.

The other FTA channel Star Utsav, continued to be at No.6 position, though it suffered a loss of viewership. It stood at 519207 Impressions (last week: 492293).

DD National made its way back to No.7 with 517653 Impressions after missing out to make it into the Top 10 last week. Life OK went to No.8 position with 468788 Impressions, down from last week's 487474, while FTA channel Rishtey is at No.9 with 433109 Impressions (last week: 450993). SAB TV was at No.10 position, with a gross viewership of 387634, a dip from last week's 390053.

Top five shows in Hindi GECs

As per select data (HSM: NCCS All: Prime Time (1800 - 2330 hrs): Individuals: BARC India base - All India (U+R) (Impressions in 000s)

The ICC T20 World Cup match between India and Pakistan on DD National was at No.1 position with an average viewership of 27212, followed by the India versus Bangladesh match in the No.2 position having an average viewership of 24278.

Colors' Naagin was at No.3 with an average viewership of 18184 (last week: 20164).

Zee TV's Kumkum Bhagya went to No.4 with an average viewership of 12515 compared to 14464 last week. Star Plus' Saath Nibhaana Saathiya went down to No.5 with an average viewership of 11392 (last week: 12066).

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