Ashee Sharma
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Havells takes on corruption, inequality in latest 'Main Pankha Hu' ad

The brand had recently withdrawn an anti-reservation spot for which it was criticised on social media

Looks like withdrawing the anti-reservation spot that led to a furore online, hasn't dampened the spirit of Havells India. The brand has brought back the 'Main Pankha Hu' (I am a fan) campaign to take on corruption, black money, rogue politicians, and employment biases. Like the previous ad, which was withdrawn within a week of its release, this one, too, depicts the emergence of an independent, honest, and confident young India.

Havells takes on corruption, inequality in latest 'Main Pankha Hu' ad

The 52-second ad talks of various socio-economic and political malpractices in the country through three scenarios, each represented by a different type of 'pankha'. Beginning with a 'Safed (white) pankha' which understands the importance of 'white' or financial transparency, the film shows a young builder who refuses to accept cash payment from his client.

Havells takes on corruption, inequality in latest 'Main Pankha Hu' ad

Next, it extols the 'uncha (tall), yet grounded pankha', which is represented by a young politician who is seen ordering his followers to take down an illegal hoarding put up to commemorate his birthday.

Havells takes on corruption, inequality in latest 'Main Pankha Hu' ad

The last part of the ad shows a blind girl who drops in for a walk-in interview for a newsreader's position. Accosted with the question 'What are you doing here?' on her way to the desk, she replies, "Main Pankha Hu".

A strong and confident 'pankha' (fan) that will usher in the winds of change...

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