There is a belief that 'Cleanliness is next to Godliness'. Working on this belief, the kids' television channel Nickelodeon has launched a campaign titled Together For Good, an initiative that endeavours to motivate children in India to take small steps towards a better tomorrow. The first edition of the campaign, which will kick-start on April 18, will make the process of cleaning more fun and entertaining for children.
Together for Good is Nickelodeon's worldwide initiative that believes anyone, anywhere, anytime, can help make the world a better place. In India, too, the movement has been launched to empower kids to be the change agents in society.
Given the fact that cleanliness is one of India's primary concerns, this edition of the campaign sets out to address the concern by inspiring children to take small, but deliberate steps towards creating a 'cleaner' future world. Nickelodeon believes that kids are very creative, and can go beyond just the simple 'dos' and 'don'ts' to contribute towards society in their unique way. This year, the campaign will execute the idea of 'Collect, Clean, and Create'. This will not only help children to be aware, but go a step further to unleash their creativity and build simple usable items out of waste, scrap, and junk.
In keeping with the theme of 'Collect, Clean and Create', Nickelodeon will begin by seeding messages of cleanliness on air and online with the help of Nicktoons, a favourite with kids. Children across the country will be encouraged to take up the issue at an individual level, or even join clubs and groups to help out.
The movement will be brought to life on Digital on nickindia.com/TFG. The page will help kids with simple and actionable steps with a starter kit containing info-graphics, articles on the importance of cleanliness and various methods to carry it out, and tools that can be used for personal, as well as environmental cleanliness. The page will also list all other activities that are currently active in the country and open to participation.
Commenting on the initiative, Nina Jaipuria, executive vice-president and business head, kids cluster at Viacom18, says in a press release, "At Nickelodeon, we believe that children are the change agents of tomorrow. Through Together For Good, we want to start imbibing in children the eternal virtues of cleanliness, while also empowering them to make small, but impactful changes in society. It is a movement that will inspire the ever-creative and curious kids to bring about a positive change in the world."
The movement will also be brought alive on-ground across three cities to amplify the message of Together For Good, and move towards cleaner surroundings. Children, under the guidance of leading artists, will clean a popular city locale and create a unique art masterpiece, to bring alive the message of Together for Good.