Havas Worldwide wins creative duties of dairy brand D'lecta

The dairy products and food services company D'lecta has appointed Havas Worldwide as the creative partner for its dip cheese, slice cheese and cream cheese ranges. The account, which was won following a multi-agency pitch, will be handled by the agency's Mumbai office.

Confirming the appointment, Deepak Jain, managing director, D'lecta Foods, says, "Havas understood the product and its creative demands and has presented an approach that is in sync with our product vision and ideology."

Nirmalya Sen, CEO, Havas Worldwide India, comments, "With its commitment to innovation and great taste, D'lecta is well-poised to give the long-established players in the category a run for their money. And, we are delighted to have been chosen to partner D'lecta in this journey."

Rayomand Patell, executive creative director - Havas Worldwide, Mumbai, adds, "There was great chemistry right from the very first interaction. Being a bunch of foodies, working on a cheese brand excited us tremendously. We look forward to make D'lecta a household name, and as respected as it already is in the food services space."

Headquartered in New York, Havas Worldwide is the largest unit of the Havas Group which brings together experts across creative, media, and data to provide the most integrated offering on the market. The global advertising and communications Group claims to employ 11,500 people across 75 countries, 120 cities, and 316 offices.