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Vodafone makes a splash on Twitter with ZooZoo emoji

By afaqs! news bureau , afaqs!, New Delhi | In Digital | April 29, 2016
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The telecom company claims to have created 90 million emoji impressions since its launch two days ago.

ZooZoo continues to be Vodafone's most-loved brand mascot and is now available in an emoji avatar as well. The telecom giant has partnered with Twitter to launch the ZooZoo emoji, linking it with #BeSuper and #HakkeBakke hashtags to build on the IPL fervour. The emoji of the Super ZooZoo appeared next to the #BeSuper and #HakkeBakke hashtag in any tweet sent worldwide.

Vodafone claims that the emoji has created 90 million impressions on Twitter in two days since its launch on April 25.

Siddharth Banerjee

Speaking about this unique initiative, Siddharth Banerjee, national head, brand and consumer insights, Vodafone India, says, "With visual content gaining popularity especially among younger consumers, emojis have a broad play across all demographics. Our partnership with Twitter and the customised brand emojis was yet another step in our ongoing endeavour to make mobile internet more fun, smart, engaging, and easy. This innovative initiative to engage with social media-savvy customers saw much success and we will further integrate these ZooZoo emojis into our marketing and ad campaigns on social media."

Taranjeet Singh

Talking about introducing ZooZoo as an emoji, Taranjeet Singh, business head of India, Twitter, says, "Innovation through custom emojis enhances a brand's personality and engagement on Twitter. The ZooZoo is an established icon associated with the IPL tournament for many years now. We are proud to partner with Vodafone to introduce ZooZoo to Twitter as the first brand emoji for India this cricket season."

Twitter has teamed with select brands since late 2015 to co-create the branded emojis including the government's Twitter emoji #MakeInIndia. Its association with Vodafone India marks the beginning of India's first corporate brand emoji launch.

Vodafone India, a 100 per cent fully-owned subsidiary of the Vodafone Group Plc., has operations across the country and serves over 195 million customers (over 100 million in rural areas).

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