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Lodestar UM wins Simplilearn's media mandate

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | May 03, 2016
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The account size is pegged at approximately Rs 35-40 crore.

Lodestar UM, which is part of the IPG network, has won the media duties of Simplilearn, a professional certifications company, as part of a multi-agency launch pitch. The mandate involves handling the brand's media duties across domestic, as well as international markets. The account size is pegged at approximately Rs 35-40 crore, claims the agency.

Simplilearn logo

Nandini Dias

Commenting on the win, Nandini Dias, chief executive officer, Lodestar UM, says, "We are happy and proud to have been trusted with Simplilearn and will partner the client across all its media needs. We are confident that with our differentiated offering and in-depth understanding of e-commerce and technology, Simplilearn will further consolidate its leadership."

Vaishali Verma, chief operating officer, Lodestar UM, Bengaluru, adds, "I am delighted with the win. Simplilearn is defining this category and we look forward to partner it in its growth through our differentiated planning approach."

Vedanarayanan Vedantham

Vedanarayanan Vedantham, head of marketing, Simplilearn, shares, "It was a pleasure to work with the Lodestar UM team due to its knowledge of the media space coupled with its strong focus on customer delight."

Simplilearn, which claims to be a pioneer in online education for professionals, creates course programmes, exams, and lab projects for professionals across the world. The company claims to successfully prepare candidates for the complete certification exams with ease. Simplilearn claims to have over 300 short-term courses across business, technology, marketing and creative domains that enable professionals to receive certificates from accredited bodies with its offices in the US, Australia, and Singapore.

As for Lodestar UM, its clientele includes brands such as Johnson & Johnson, Coca-Cola, Mahindra & Mahindra, Samsung, Amul, Tata, Zivame, and Wipro.

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