PressPlay TV launches an app for iPhone and desktop/web browser users

PressPlay TV, an OTT (Over-the-Top) platform, recently announced the launch of its iPhone App (http://appsto.re/in/PeHGbb.i) and desktop/web browser version (http://www.pressplaytv.in/). Now millions of iPhone and PC/laptop users in India can enjoy PressPlay TV's offerings of Hindi movies, TV shows, trending internet videos, news, sports, fashion, comedy, and high quality curated content, spanning across more than 50 channels available for streaming over the internet.

"The iPhone app further consolidates PressPlay TV's position in the smartphone segment and the desktop browser opens up a whole new audience to us - that of PC and laptop users. This will have a two-fold impact - an increase in the number of users, and at the same time, significantly enhance the average time spent per user on the platform," says Anand Sinha, co-founder and chief executive officer, PressPlay TV, in a press release.

According to Sinha, the wider reach, enhanced user engagement, and captivity will make PressPlay TV an even more attractive medium for content creators and advertisers.

PressPlay TV is innovating not just in the way the content is being delivered, but also in the kind of content being offered to users. While offering the regular fare of movies and TV shows, PressPlay TV is also spreading its content footprint to ‘Beyond Bollywood'. With more than a million users per month and high time spent per user, it (PressPlay TV) is an ideal platform for upcoming unconventional/original content for producers to showcase their videos.

The PressPlay TV Hotspot network, already 3,000 strong (and touching 10,000 soon), is engaging users across mobile platforms. The company is already delivering highly localised content across geographies, keeping in view audience preferences. With the launch of the iPhone app, Apple (iPhone) users can continue to enjoy their favourite videos after they de-board the train, bus, or get out of the Hotspot range.