Acquires worldwide digital rights for airing content of BIG Magic and BIG Magic Ganga.
nexGTv, a subscription-driven video entertainment app, recently announced its partnership with Reliance Broadcast Network to gain worldwide digital rights to the Network's popular channels BIG Magic and BIG Magic Ganga. The channels will be available for viewing through nexGTv's platform for viewers around the world (except North America) as part of nexGTv's paid packages.
BIG Magic offers a line-up of comedy sitcoms which includes mythological and historical comedies, stand-up acts, and comedy blockbuster films, along with weekend and festive specials. On the other hand, BIG Magic Ganga provides regional entertainment which is focussed on audiences from Jharkhand, Bihar, and the Purvanchal region of India.
Talking about the collaboration, Abhesh Verma, chief operating officer, nexGTV, says in a press release, "nexGTv has always endeavoured to provide the most personalised entertainment options to our viewership across the globe. Our partnership with Reliance Broadcast Network, which is one of the leading television networks in the country, further highlights our commitment to keep expanding the already extensive library of India-centric content available on our platform. We are confident that the Indian expat population will appreciate this latest addition of even more tailored regional and genre-specific content to their entertainment options."
With this move, nexGTv will also widen its viewership amongst children and teens with shows such as 'Baal Krishna', 'Naya Akbar Birbal', and 'Vikram aur Munja'. Both BIG Magic and BIG Magic Ganga can be enjoyed by nexGTv users on all platforms, including mobile and web.