Cheil India has roped in Samrat Das Gupta as head of the agency's experiential marketing division. Das Gupta joins from GREY Group India where he was vice-president and business head, and worked on accounts such as BAT, P&G, GSK, Nokia, Mars, and ITC. He comes on board at Cheil India with 16 years of experience that has spanned across marketing and communications in South and South-East Asia.
Commenting on his new role, Das Gupta says, "Increasingly, consumer experiences are becoming critical to the success of brands. With a growing focus on integrated marketing services, the endeavour at Cheil is to build a comprehensive experiential offering. When (Shiv) Sethuraman outlined his vision and growth plans to me, it was an easy jump on to this exciting, yet challenging bandwagon at Cheil."