Nilgai Foods, a packaged food company, has assigned its media duties to Publicis Beehive. The agency's Mumbai office will work on the account.
Commenting on the win, Arjun Gadkari, co-founder, Nilgai Foods, says, "We are excited to work with Publicis Beehive. It is clear that the team thinks about media differently from other agencies. Its focus is on first finding the right consumer before formulating a plan to target them through effective campaigns. We believe that packaged coconut water in India will become the hot topic of this summer, and we are confident that with the help of Publicis Beehive, our brand Cocofly can be seen as the market leader in this nascent market."
Sanjit Shastri, CEO, Publicis Beehive, adds, "This is an exciting space to be in as consumers are increasingly conscious of what they consume on a daily basis. We see Cocofly as a clear winner, given the sheer goodness of the product and the dynamism of the leadership team at Nilgai."
Founded in 2011 by Arjun Gadkari and Abhay Jaiswal, Nilgai Foods is in the packaged food space with its brand of sauces called Pico and Cocofly fresh natural coconut water.
Publicis Worldwide is now represented by the following entities in India: Publicis Ambience, Publicis Beehive, Publicis Capital, Publicis iStrat, and Red Lion. Publicis Worldwide has its India offices in Mumbai, Delhi (NCR), and Bengaluru. In India, Publicis' clientele includes Ambuja Cement, Bacardi Martini, Bayer India, Beam Global, Bharti AXA, Burger King, Citibank, Enamor, Fab India, Gujarat Tourism, India Bulls Housing Finance, JK Helene Curtis, Lakme, L'Oreal, MTR, Makemytrip.com, Malaysia Tourism, Nerolac Paints, Nestle, Procter & Gamble, Sanofi, Subway, and Skoda Auto India.