BBDO India recently won the strategic and creative duties for Crompton Greaves' entire range of household appliances including fans and lights. The mandate for the team is to create a modern and contemporary image of the brand in the minds of young Indians. The account was handed to the agency following a multi-agency pitch.
Shantanu Khosla, managing director, Crompton Greaves Consumer Electricals [CGCEL], says in a press release, "We are excited to have BBDO as our partner as we build the Crompton brand. BBDO has a proven capability to truly understand consumer insights and convert these into strong creative programmes that will continue to build the Crompton brand equity among Indian consumers and further accelerate our growth."
Commenting on the win, Ajai Jhala, chief executive officer, BBDO India, says in a press release, "The Crompton win is a great opportunity for us to work with inspirational clients who have a clear vision of creating and occupying an emotional high ground rooted in a cultural context. The brand idea 'Let's hangout at home' resonates with modern urban couples who are in the process of discovering each other as they set up their homes with Crompton's brilliant range of durables."
Josy Paul, chairman and chief creative officer, BBDO India, adds in a press release, "It's an emotional win because it was the first brand I handled when I started out in advertising. Crompton always stood for reliability. As we set out to give the brand greater relevance, we believe we've captured a positive social and cultural change point that'll make Crompton the youngest and most exciting brand in home décor and durables."