Recently, Instagram launched its new logo. The app is an online mobile photo-sharing, video-sharing, and social networking service. Recollect the old logo? It had a symbol of camera and Insta written on it. The new logo looks colourful, but has no symbol of camera or Insta written on it as the old logo did.
A quick look at what our art and design experts have to say about it.
Amrita Chowdhury, president, DY Works
Hence, while the company is aiming to bring in modernity and diversity, the new logo makes it lose its distinctive edge. It will blend in with other icons. The new logo is certainly modern and colourful. There are many app icons in blues or greens. So, the shaded orange will look different. But, it will also lose its immediate recognition factor. The very fact that the old logo was analog in design, with a hint of digital, made it stand out on the phone screen.
Ashwini Deshpande, founder, director, and practice head, Elephant Design
It's like you are used to seeing someone in classic cool and love them for that. And then, they suddenly turn up in neon spandex... like for everyday!
The old identity had so much going for it. It was so meticulously detailed down to the leather texture on camera case and the tiny rainbow stripes. It was a piece of craft with a soul.
I am sure the new one also has been crafted well from the point of pixels and visibility. But, it hasn't managed to retain the soul.
The new user interface seems friendlier. However, I don't see the relation between the logo and interface. I find the logo rather loud saying 'notice me'. I fail to see why visibility has over-ridden all else when it wasn't an issue with the old logo in the first place. Don't fix what ain't broke.
Jaideep Mahajan, national creative head, Rediffusion-Y&R
In an attempt to make itself more social, it has jeopardised something so primal about it. This logo can be of any camera app, there's no story to it. The old logo was a character of your life, the new one is a button on your device. Anything that's a square is user-friendly on mobile. But, shouldn't a logo be much more than that?First Published : May 13, 2016