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Contract Advertising wins YU Televentures account

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | May 30, 2016
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The agency will work on the brand's overall campaign.

YU, a new-age technology brand, and a fully-owned subsidiary of Micromax, has assigned its creative mandate to Contract Advertising. The agency will work on the brand's overall campaign.

Shubhodip Pal

Rana Barua

Commenting on the win, Shubhodip Pal, chief operating officer, YU Televentures, says, "This is an extraordinary time for us at YU Televentures. We've had a wonderful first year building YU as the number one online brand with a connected community and a huge follower base. We are looking ahead to create and execute more successful campaigns with Contract Advertising. We also look forward to harness Contract's expertise to reach out to our diverse range of consumers through exciting campaigns, and in the process, build YU as a premium technology brand. Our first campaign breaks on June 1, with our new flagship YUNICORN."

Rana Barua, CEO, Contract Advertising, adds, "We are excited to partner this new-age brand with a pioneering eco-system and believe that it is poised to be the next big thing in the premium handsets category. What is more heartening is the idea our Delhi creative team presented at the pitch, which was bang on, and is now being taken forward as the new thought. We look forward to a long and enriching relationship with YU, a fully-owned subsidiary of Micromax."

YU is a new-age technology brand that strives to work with the community to create an ecosystem of connected devices. YU aims to provide an extraordinary product experience while offering differentiated services that delight the consumer.

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