FCB Ulka Interactive, a division of the FCB Ulka Group, has bagged the creative, as well as the media mandate for the coffee brand Vero. The account was won following a multi-agency pitch which saw the participation of five agencies for creative and strategy presentation, which was further followed by two rounds of evaluation.
Commenting on the pitch process, Priya Gandhi, vice-president, Vero, says, "FCB Ulka Interactive was finalised as the agency to manage the business based on its deep understanding of our product, user insights, and proven capability in managing small-to-large social media campaigns. We are confident that FCB Ulka Interactive will not just be a communications agency, but a strategic partner in our journey to re-define the coffee experience in India and build the brand Vero."
Satish Ramachandran, senior vice-president, FCB Ulka Interactive, adds, "Vero coffee is a prestigious business and it's a pleasure to be a part of the launch of this new category in India. I would like to thank the client for having expressed confidence in FCB Ulka Interactive."
Vero, a coffee brand, lays focus on Indian coffee blends rather than the Western taste, says the company in a press release.
Other clients handled by FCB Ulka Interactive include ICICI Bank, Skoda, Amul, Tata Housing Development Company, and Tata Consultancy Services (TCS).First Published : June 02, 2016