Kanika Sethi joins Scarecrow Communications as creative director (art)

Kanika Sethi has joined Scarecrow Communications as creative director (art). She will work from the agency's Mumbai office, with effect from June 10.

Sethi started her career with Ogilvy Delhi in 2005. She moved to Rediffusion-Y&R Delhi in 2007, and then went back to Ogilvy Delhi in 2009. She has also worked briefly with Wieden + Kennedy (W + K) Delhi in 2015.

She has won two One Show nominations for her work on Pernord Ricard and a Cannes nomination for Philips Breast Awareness Campaign. Her work has been featured in Luerzer's Archive.

On her joining Scarecrow, Sethi says in a press release, "I believe Scarecrow will be an incredible opportunity and a challenge. It's my urge to break free from the convention and creative limitations that has led me this way. I am fortunate to get the chance to work with some of the best minds in the industry like Manish Bhatt, Raghu Bhatt, and Joy Sengupta."

Commenting on Sethi's appointment, (Manish) Bhatt, who is founder director, Scarecrow Communications, says in a press release, "I interviewed Sethi on Skype. But, having gone through some of her work featured in Luerzer's Archive, I can sense that she has very sharp acumen and unique graphic design capabilities. At Scarecrow, we always explore to nurture talents with diverse capabilities."

He further adds, "I am sure her experience with Ogilvy and W+K will bring freshness to the work we do here. I hope Scarecrow will also be a suitable learning ground for her future aspirations and fruitful playground for her capabilities."