Scarecrow Communications' Kapil Tammal joins DDB Mudra West as ECD

DDB Mudra West has announced the appointment of Kapil Tammal as executive creative director. In his new role, Tammal will operate from the agency's Mumbai office and will report to Rahul Mathew, creative head, DDB Mudra West.

Tammal joins from Scarecrow Communications, an independent advertising agency, where he was executive creative director, as well as design director since 2011. In addition to this, he was also one of the founding employees of the agency.

Talking about his appointment, Tammal says, "While DDB Mudra West has always been a creative powerhouse globally, what really impressed me was the rapid inroads the agency has made into the Indian market in recent times. Meeting with Sonal Dabral, (Rahul) Mathew, and Rajiv Sabnis further fuelled my belief in the agency. They are insanely creative and driven to put DDB Mudra Group on the global map. I have worked with Mathew in the past, and I eagerly look forward to team up with him again to shape the creative product at DDB Mudra West."

Dabral, who is chairman and chief creative officer, DDB Mudra Group, adds, "Tammal is not just a hugely talented and experienced creative professional, but is genuinely nice. In today's day and age of restless creativity, he is one of the rare breed of creatives who has complete mastery over his craft. It's been exciting times for all of us at DDB Mudra Group with our work being recognised in multiple forums for its effectivity, as well as its creativity, and with Tammal joining our family, I'm sure we're going to see our work reach even greater heights."

Commenting on the new hire, Mathew says, "Our band of merry men and women grows stronger and stronger. Tammal not only adds more muscle to our craft, but also brings great enthusiasm and excitement to the workplace. He understands the effort and resilience that goes into building an agency, having helped build one. We all look forward to him help us build DDB Mudra West into the creative force that we know it can become."

Prior to Scarecrow Communications, Tammal was associated with noted agency names like McCann Erickson, Umbrella Design, Triton Communications and Concept Communications. He comes on board with over 15 years of experience across brands like Anchor Panasonic, &Pictures, BIG Cinemas, Cathay Pacific, DNA, DBS Bank, Danone B'lue, The Economic Times, Emami, Fiama Di Wills, Hanes Innerwear, L'Oreal, Maybelline, Nestle, NDTV, Nick, Onida, Quikr, Radio City, Siemens, Spykar, Shanti Amla, Sheth Builders, Vaseline, and Zee Entertainment Corporation.