The internet service provider (ISP) ACT Fibernet has announced the appointment of Lowe Lintas Bengaluru as its creative agency. The agency will provide integrated creative solutions to promote the company's fibernet and digital TV offering.
Commenting on the appointment, Bala Malladi, CEO, ACT Fibernet, says, "As ACT is on its journey to become a national brand in the broadband space, it is important to partner with an agency which shares its vision. ACT looks forward to its partnership with Lowe Lintas Bengaluru, to add value to the brand in taking it to the top and build a strong emotional connect with its customers."
G V Krishnan, president, Lowe Lintas Bengaluru, adds, "In markets where it operates, ACT already has a cult following that thrives on its fast internet connectivity. Today, as it forays into newer markets across the country, we are proud to be its communications partner. We look forward to do some effective and famous work."
The Bengaluru-headquartered ACT (Atria Convergence Technologies) began its operations in the year 2000. Claiming to be a pioneer in fibre-to-the-home (FTTH) technology in India, ACT provides broadband on optic fibre, designed to carry vast amounts of information at a speed ranging from 1 Mbps to 1 Gbps. ACT Fibernet claims to be a leading internet service provider and also the first company in India to offer broadband through the fibre optics technology. It offers services under fibernet, digital TV, and HD TV, and claims to have a subscriber base of over one million customers.
Lowe Lintas is a creative agency offering from the MullenLowe Lintas Group, India. Headquartered in Mumbai, it has its offices in Ahmedabad, Bengaluru, Chennai, Hyderabad, Kolkata, New Delhi (NCR), and Pune. Lowe Lintas' clientele in India and the Asia-Pacific includes HUL (for which the agency handles 21 brands), Axis Bank, Britannia, Dabur, Flipkart, FreeCharge, Google, Idea Cellular, MRF, OLX, and Tanishq.