MTV presents NESCAFé LABS gives talent a platform

Every individual born has an inherent talent. One that can neither be taken from them nor can be infused into someone else. The more one harnesses this latent talent, the better it becomes, and finally it reaches to the point of making someone popular. But to achieve such brilliance one needs to hone this talent, and for that one needs a mentor, and a platform to showcase it.

MTV presents NESCAFÉ LABS is one such talent platform for people with raw unmatched talent who just need a push in the right direction. It is a 24X7 talent platform mentored by the finest in the industry for people to share, create, collaborate, and learn. Music, Film, and Others (which includes photography, stand-up comedy, skateboarding etc.) are the three main genres under it.

One such raw talent mentored by MTV presents NESCAFÉ LABS is Aseem Trivedi. Aseem had been singing since his school days and always wanted to do big in this. Passionate and diligent, he participated when MTV presents NESCAFÉ LABS visited his college. Aseem was selected and under the guidance of famous Bollywood singer Papon, he went on to hone his skills and eventually win the Cover Singer Challenge. Since then there has been no looking back for him.

We are all like Aseem. We all have a talent that defines us. It can be of any form, be it composing a tune from everyday sounds, or creating a story from just an experience, or simply making others laugh. And no matter what the talent is, it is unique and has the potential to usher us to popularity. All we need is a burning passion, a mentor to chisel it to perfection, and a platform to showcase it.

Simply put, MTV presents NESCAFÉ LABS is a platform for everyone who are willing to chase their dreams, are passionate for it, and would want to be prepared and given an opportunity they would seize it. And with MTV presents NESCAFÉ LABS #ItAllStartsHere.