The subscription-led video entertainment app nexGTv has partnered with comedian Suresh Menon's One Network Entertainment (ONE) to launch 'Comedy One', a new comedy app. The app airs premium original comedy content ranging from stand-up, gags, spoofs, and web-series.
Abhesh Verma, chief operating officer, nexGTv, says in a press release, "Comedy is a genre that has evolved expansively over the past couple of years with the entry of a lot of young, talented, and enthusiastic creative individuals. The viewing preference of the audience, too, has evolved with this change. No more satisfied with run-of-the-mill jokes, slapstick routines, and clichéd comic situations, Indian viewers now want hard-hitting and impactful content that makes them laugh and reflect at the same time."
Verma further adds, "Our partnership with ONE, a leader in comedy content production, is meant to cater to this segment of the audience by delivering the most relevant content at their fingertips. We are confident that this app will find great traction on the back of its differentiated content, and will become the digital destination of choice for meeting its audience's daily dose of humour."
Suresh Menon, co-founder and executive director of ONE, says in a press release, "The partnership is the next level in our journey to build destinations and create IP in the online comedy video space. We are excited about this tie-up with the leaders in online video technology, distribution, and monetisation. We believe that the future where technology enables convenient content creation, access, and consumption is finally here."First Published : June 27, 2016