Vizeum, the media agency from Dentsu Aegis Network, has been appointed as the media AoR for Warner Bros Pictures, India. The agency won the account following a multi-agency pitch that was carried out over a period of six months.
Following the win, the first movie from the Warner Bros slate that Vizeum worked on was The Conjuring 2. For the record, after the theatrical run of its recent release Batman v Superman, Warner Bros has now lined up as many as 15 new releases in 2016.
Commenting on the win, Shripad Kulkarni, managing director, Vizeum India, says, "We look forward to our partnership with Warner Bros Pictures. We are confident that we will add tremendous value to the theatrical marketing of its movies."
He further adds, "Vizeum's philosophy of focussing on 'simple strategy to address client's business objective, activating it brilliantly' guided our audience connection approach. Our media solutions will singularly aim at delivering box office success, by seamlessly integrating offline and online efforts around one 'PR-able' idea."
Vizeum is part of the Dentsu Aegis Network, which is headquartered in London. It operates in 55 countries.
In India, Dentsu Aegis Network is supported through its global network brands - Carat, iProspect, Isobar, Posterscope, Vizeum, psLIVE, Amnet, MKTG - and the Dentsu branded agencies - Dentsu Creative Impact, Dentsu Marcom, Dentsu Communications, Dentsu Media, Taproot Dentsu, and Dentsu Webchutney. Newly added to the Group are the recently acquired local brands - Milestone Brandcom, WATConsult, and Fountainhead.First Published : June 30, 2016