Windchimes Communications has bagged the digital mandate for Organic India. It will promote the brand, using mobile and social media. The Lucknow-based brand that produces organic herbal and ayurvedic health products, aims to make the online shopping experience for its users more comfortable and better than offline retail.
The agency will help Organic India launch on digital media and expand its user base by engaging the right set of audience through targetted activities. Windchimes will also serve as a key moderator for the organisation on digital media initiatives, and will work to build and execute social media strategies that will help the brand increase visibility and revenue.
Commenting on the win, Nimesh Shah, head maven, Windchimes Communications, says, "We are proud to be the digital media partners for Organic India. We will communicate with today's wellness and lifestyle-conscious people about the range of healthy options they can get from the Organic India brand."
According to Abhinandan Dhoke, CEO, Organic India, the brand believes in leading the Indian consumer to a higher level of health-conscious living. This calls for highly engaging and interactive mediums such as the digital and social platforms that would impart information and help the consumer have a better quality of life through constant communication and education.
"We are happy to have ventured into this space to engage with our customers. With the help of Windchimes Communications, we aim to increase our brand awareness and showcase our brand story. We will also encourage people to sample and shop our products through our website."