Dabur India has awarded its Search Engine Optimisation (SEO) duties to Publicis Media agency, Starcom.
The mandate will include building engagement and visibility for as many as eight of Dabur online brands, which includes mybeautynaturally.com, livveda.com, daburdentalcare.com, daburhoney.com, realfruitpower.com and realactiv.com. The mandate was previously managed by separate companies. However, the FMCG major has now consolidated this business with Starcom.
Performics.Convonix is a key part of the group's growth story in India with a 2015 new business roster of Etihad Airways, Coverfox, Citi, Jet Airways, Visa, Oppo, Nestaway and Bla Bla Cars in India and clients such as Air Asia across the region. According to Rohit Prakash Gupta, head - marketing services, Dabur India Ltd, in this hyper competitive FMCG industry, the need and relevance of SEO has grown manifold as consumers are consuming more and more internet to find solutions for their daily living.
"Earlier our SEO mandate was fragmented with respective digital agencies and we realised that a specialist is needed to provide greater consumer experience. This step adds more value to the entire process of optimising webpages in a sense that now we try to optimise pages to get more relevant traffic. Also, with Starcom as a media partner and Convonix as a SEO partner, we expect greater synergies in our off-line and on-line communications," he says.