We're back again with a detailed report on the top brand advertisements on YouTube in India. Like in the previous month, Google India once again tops the charts. Tata Salt and Air Asia are a couple of surprise entries this time around.
Here are the top 10 most-watched Indian ads on YouTube for the month of July:
Note: All stats are updated till July 31.
10. Support Shiva Thapa at Rio 2016 #NamakKeWaastey
Set to a thumping and motivational background score, this particular ad shows boxer Shiva Thapa as he explains his rigorous training regimen that includes an 18 km run, 1,000 crunches, 500 push-ups, and 3,000 skips every day! The video has been viewed over 890,000 times, and has an average watch time of almost a minute!
Run time: 1:10
Average watch time: 0:57
Average views per hour: 1957
9: Brahman Naman trailer by Netflix
Ever since Netflix entered India in January, it has been constantly competing with its Indian counterparts like Voot, Hotstar, and even YouTube! With a content library that is not as vast as the one in the US, it was always an uphill struggle for the video-streaming giant unless it could come with shows or movies exclusively for the Indian audience. However, things are going to change in the next few months with Netflix announcing exclusive shows such as 'Commitment' and 'Sacred Games' for its Indian customers.
At Number 9 is the advert for the trailer of Brahman Naman, a movie by controversial director Qaushiq Mukherjee. The movie is available exclusively on Netflix in India, and this trailer ad has clocked over one million views so far on YouTube:
Run time: 1:33
Average watch time: 1:17
Average views per hour: 1627
8. Colgate - The Shine Song Feat. Shraddha Sharma
Remember YouTube singing sensation Shraddha Sharma? With over 200,000 thousand subscribers on YouTube now, Sharma was one of the first online stars to capture the imagination of youngsters in the country. In this video, sponsored by Colgate, she croons "The Shine Song" with rapper Big Deal. The video has clocked over 1.2 million views so far:
Run time: 2:15
Average watch time: 1:22
Average views per hour: 2771
The release of a Rajinikanth movie is usually a huge event in itself. AirAsia launched this advert a couple of days before the release of the superstar's new movie 'Kabali'. The ad shows how an AirAsia aircraft was partially painted and stickered with the image of Rajinikanth from the movie. The video has over 1.2 million views so far and has been shared more than 2,000 times!
Run time: 1:33
Average watch time: 1:15
Average views per hour: 3918
The advert by Cleartrip promoting its mobile app Local was targeted specifically at people in Delhi. With over 1.4 million views so far, the video is clocking 2,533 views on an average every hour.
Run time: 0:45
Average watch time: 0:42
Average views per hour: 2528
The new TV commercial for Samsung Galaxy J2, featuring the dad-son duo of Pankaj Kapoor and Shahid Kapoor, has been received well on YouTube as well. The average view duration of the 45-second ad stands at a very respectable 41 seconds, and the video has over 3.1 million views so far.
Run time: 0:45
Average watch time: 0:41
Average views per hour: 7965
4. Nike Presents Da Da Ding
With over 3.5 million views and 23,000 shares just on YouTube, the ad is arguably the best performing in the whole list.
Note: The ad has clocked over 3.6 million views and 33,000 shares on Facebook so far!
Run time: 2:52
Average watch time: 1:45
Average views per hour: 7020
3. New Surf Excel Matic Liquid
Surf Excel is usually right on the money whenever they launch a new commercial. (Remember its successful Ramzan commercial last month?)
The latest TVC showcasing its new product Matic Liquid has been viewed over 4.1 million times on YouTube so far!
Run time: 0:54
Average watch time: NA
Average views per hour: 5610
2. Make in India by MasterCard
Ever since the Modi Government launched the 'Make in India' initiative, it has captured the imagination of millions of people in the country. The ad by MasterCard explains how it has approached the initiative by investing close to a half billion dollars in the past two years to shift most of its operations to India. Watched over 4.7 million times so far, it stands at the second spot.
Run time: 3:43
Average watch time: 2:11
Average views per hour: 7370
1. Google Search - Answers Made Easy: Movie Show Times
This advert in particular has been viewed over 4.8 million times so far on YouTube:
Run time: 0:30
Average watch time: 0:26
Average views per hour: 7117
The Delhi Government also tried its hands at YouTube advertising this time around. The ad (featuring singer Vishal Dadlani) has clocked over 490,000 views so far.
Star Movies has been promoting its new Book Adaptations festival on Star Movies Select HD through YouTube ads as well. It has released two ads which have collectively clocked over 460,000 views so far.
(The author is co-founder and CEO at Vidooly, a YouTube audience development and analytics firm)First Published : August 03, 2016