IBD wins integrated communications mandate for Only Vimal

Only Vimal, the textile brand from Reliance, has assigned its 360-degree communications duties to IBD India, the integrated brand development division of Percept-Hakuhodo. The account was won following a multi-agency pitch.

As part of the mandate, the agency will manage the creative, as well as the strategic planning duties for the brand in order to help reposition and revitalise Only Vimal's brand image.

IBD's deep understanding of consumer behaviour, motives, lifestyle, and aspirations related to the brand, in addition to the creative output offered by it during the pitch process led it to emerge as the winner, says the agency in a press release.

Vivek Mehta, head, marketing, textiles, Reliance Industries, says, "We are happy to partner with IBD as it brings with it an in-depth knowledge and understanding of the category, which is essential for creating effective advertising and communication. The strategic and creative approach we have seen from IBD is outstanding. It has brought fresh insights and a new thinking, which will give us the desired impetus."

Commenting on the account win, Rahul Gupta, managing director, IBD, adds, "Our deep understanding of consumers and our ability to create a long-term vision for Only Vimal, along with excellent creative execution were the key factors responsible for the win. We are excited to have bagged this mandate of re-staging an iconic brand. This is a fantastic opportunity for the team to showcase its strategic and creative brilliance. We look forward to do some great creative work on the brand."

IBD India is an integrated brand development division of Percept-Hakuhodo. Its clientele includes SYSKA LED Lights, SYSKA Accessories, SYSKA Gadget Secure, Panasonic, Georgia Gullini, Deltin Group, Vasu Pharma, Witlinger Beer, Growel 101 mall, and the TAJ Group of Hotels.