GEC Watch: Star Plus and Star Utsav continue as No.1 channels in the urban and rural markets for Week 31

BARC Data: Top Hindi five GECs of Week 31 - July 30 - August 5, 2016-HSM: NCCS All: 4+ Individuals: BARC India base - All India (U) and (R). (Impressions in 000s.)

In Week 31 of BARC's viewership data for the urban market, Star Plus continued to lead as the No.1 channel despite a decrease in viewership with 453650 Impressions compared to 468778 Impressions in Week 30.

Colors was at No.2 position with 375898 Impressions compared to 372710 Impressions last week.

Zee TV maintained its No.3 position with 334426 Impressions compared to 337113 Impressions last week.

Life Ok was at No.4 position with 274650 Impressions compared to last week's 280748 Impressions.

Sony Entertainment Television was at No.5 position with 254610 Impressions compared to 276553 Impressions last week.

As far as the rural data is concerned, Star Utsav continued to be the No.1 channel in Week 31 with 406447 Impressions compared to 376906 Impressions last week.

Zee Anmol was at No.2 position with 386582 Impressions compared to last week's 362250 Impressions.

Sony Pal was at No.3 position with a viewership of 292452 Impressions, down from last week's 309097 Impressions.

Zee TV was at No.4 position with 266608 Impressions compared to 274163 Impressions last week.

Star Plus jumped to No.5 position with a viewership of 205941 Impressions after missing out to make it to the top five list of most-watched channels last week.

Top five shows in Hindi GECs (Urban)

As per select data (HSM: NCCS All: Prime Time (1800 - 2330 hrs): 4+ Individuals: BARC India base - All India (U). (Impressions in 000s)

Zee TV's Kumkum Bhagya, remained the most-watched show and was at No.1 spot with an average viewership of 8581 (Last week: 7719)

Colors' Shakti - Astitva Ke Ehsaas Ki jumped to No.2 position for the first time with an average viewership of 5899.

Star Plus' Ye Hai Mohabbatein was at No.3 position with an average viewership of 5655 (Last week: 6005).

Sony SAB's Taarak Mehta Ka Ooltah Chashmah jumped to No.4 position with an average viewership of 5556 (Last week: 5389).

Colors' Udaan made it to the list of top-watched shows after missing out in the list last week and was at No.5 position with an average viewership of 5550.

Top five shows in Hindi GECs (Rural)

As per select data (HSM: NCCS All: Prime Time (1800 - 2330 hrs): 4+ Individuals: BARC India base - All India (R). (Impressions in 000s)

Zee Anmol's Jodha Akbar was back at No.1 position in the rural market with an average viewership of 6536 (Last week: 6414).

Zee TV's Kumkum Bhagya was at No.2 position with an average viewership of 6387 (Last Week: 6468).

Zee Anmol's Bandini was at No.3 position with an average viewership of 6036 (Last week: 6141).

Star Utsav's Saath Nibhaana Saathiya jumped to No.4 position with an average viewership of 4567 (Last week: 4474).

Zee Anmol's Kasam Hai Tujhe Aa Bhi Jaa was at No.5 position with an average viewership of 4508 (Last week: 4894).