Twitter launches Promoted #Stickers

Micro-blogging platform Twitter has launched a new feature for marketers called Promoted #Stickers. The announcement was made on its advertising blog where brands will now be able to create and promote custom stickers which can be used by anyone on Twitter. Moreover, a brand's stickers, which can make a person's photos fun and engaging, will be featured in the stickers library.

Promoted #Stickers, which was launched today, August 16, represents a huge opportunity for brands to drive brand affinity and raise awareness for their message at scale, says Twitter in its official advertising blog. Pepsi is the exclusive launch partner of Promoted #Stickers, and will share nearly 50 custom stickers across 10 markets, including India, for fans to use as part of its global PepsiMoji campaign.

Promoted #Stickers are available globally to select marketers with a managed account.

Brands can design four or eight stickers - like accessories and other props - for users to add to their own photos. Photos with a brand's stickers are shared with a user's followers. This allows brands to be featured by their fans in an authentic way. #Stickers act as a visual hashtag and allows photos with your brand's sticker to be connected and discoverable to anyone who taps your brand's sticker. This allows a brand to see and engage with people who are using their stickers in creative ways.

The partnership between Twitter and Pepsi, which the former claims to be the largest tie-up between the two until now, also includes a custom niche creator campaign which will guide users on how to use #Stickers, as well as the branded Pepsi emojis and promoted trends.