WATConsult, which is a digital and social media agency, and a part of the Dentsu Aegis Network, recently launched a new research division called Recogn.
Recogn is a speciality research unit which provides research-based consulting solutions in areas of marketing, brand, product, and consumer strategy. All these services are provided in-house using primary research tools (qualitative and quantitative) along with secondary desk research and social media analytics.
The agency has already bagged its first assignment under Recogn for which it has partnered with the National Restaurant Association of India (NRAI) to contribute a chapter on 'Digital Marketing Practices' in the food services sector for the NRAI India Food Services Report 2016 (NRAI IFSR 2016).
Commenting on the launch of Recogn, Rajiv Dingra, founder and CEO, WATConsult, says in a press release, "With the base of internet users in India increasing 50 per cent year-on-year, digital has become the preferred screen in terms of time spent and information sought. Brands and marketers need to understand the new age digital consumer and align the digital media strategy according to consumer behaviour and prevalent trends. Recogn will serve as a starting point to build stronger creative and media strategies for brands keeping consumer behaviour at the core."